Justin Bieber actually broke the
internet not Kim Kardashian. The pop star's recent Calvin Klein campaign
boosted the brand's social media credentials immensely, according to UK
Daily Mail.
According
to WWD, the designer brand has amassed 3.6 million followers across its
social media channels ever since Justin - alongside Lara Stone - was
unveiled as the face of its Spring campaign.
If that wasn't enough, the
campaign's hashtag #mycalvins generated 1.6 million Twitter mentions in
the first 48 hours; that's five times the amount of #breaktheinternet
mentions that Kim Kardashian and her bare derriere accumulated for Paper
Magazine.
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